ISTT – Bharose ke Ehsaas

About Ishwar & Sons Timber Traders


One of the first timber store in North East Delhi situated at Loni Road, Shahdara, Delhi, Late Shri Ishwar Dutt Gupta ( Master ji ) Founded timber business in 1967. Despite being a government servant he started the business to support his family and relatives alike. The mission of having business was to help in social upliftment of people and generation of employment however miniscule the number is. Due to his untiring efforts over a period of time the area has become the hub of Timber and related products supplies to adjouning areas. He is credited to be the father of TIMBER MARKET at Loni Road Shahdara in Delhi.
Since its inception the store has been offering to institutions and individuals quality products in Timber, Plywood , Board, Laminates, Veneers etc. Success mantra followed by ‘Ishwar & Sons Timber Traders’ is to offer every customer the best of services and quality at the best possible rates. In the words of Shri. Ishwar Dutt Gupta, “Every shop may have the same product what should separates us from others is the service, Quality, respect and value for money to the customer, even the smallest of Customers is our brand Ambassador, hence every customer desverves respect, Quality, service and best of rates”.
The store has been continously setting the quality and services benchmark for other’s to follow. With changing times the store also has now been upgraded to become one stop shop for all your wood and related finishing needs.
State of the art display and design gallery with whole range of products has become the talk of the market.
Fully automated the store has gained even more prominence due to the products it offers. The store offers to customers products from different brands from across the country and outside.
Now the store has upgraded its internal systems which are at par with the corporates.

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Mission

Mission Late Shri. Ishwar Dutt Gupta or (Master ji) as he is fondly known started the Timber business in 1970, and since then the store has been serving people. Since the start of business, mission and vision of the store has remained unchanged, standards set by the founder are still begin followed religiously by his son now.

To offer to customers more than he expects.
Value for money to any customer is the key.
The store should be remembered as not as a shop but place where relationships are formed.
To set the quality and service bench mark for others to follow.
To have impact on society through ethical and honest business practices.
To treat even internal customer with respect..